Food & Roots is a line of traditionally innovative products made by small-scale producers following quality control procedures sold in urban markets. The brand aims at selling the produce of the local rural communities and providing visibility to both the products and producers themselves.
Our Mission
Food & Roots gathers, packages and sells traditional and innovative products from rural areas in order to create market access to those small-scale producers via several urban and point of sales.
Positioning
Food & Roots is a social brand of traditionally innovative locally grown Lebanese Food products refined to fit modern life.
People Behind The Brand
The products are made from carefully chosen small-scale producers made up of farmers and cooperatives from different rural areas of Lebanon. The goal is to encourage the preparation of Lebanese traditional products by emphasizing its value, health benefits, and the importance of supporting this type of business that leads to job creation specially for women.
